#SERATO SCRATCH LIVE SALE SOFTWARE#
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Photo / Michael Craigĭonoghue said he knew and trusted Ly, but the pending new owners were a lesser-known quantity: “We know the Serato guys, we’ve worked closely with them for years, we have a great relationship with them. InMusic NZ managing director Morgan Donoghue - a former Serato chief commercial officer - told the Herald he had concerns that Pioneer’s competitors in DJ hardware would not retain access to Serato’s software, or retain it on the same terms. On the same day, a Commerce Commission spokeswoman said, “The Commission is still considering the competitive effects of the proposed acquisition.” The watchdog had no further comment. On August 30, OIO head of regulatory practice Rebecca McAtamney said: “The application is currently going through the final stages of assessment, and we cannot provide a definite date by which a decision will be made.” In a July 31 market filing, Noritsu said it had been expecting the deal to close on August 1 - but it was now delayed, on an open-ended timetable, because “approval from the New Zealand authorities (Overseas Investment Office, Land Information New Zealand) is taking time.”Īt the time, the OIO told the Herald it now expected to make a decision by August 29.

Photo / FileĪlphaTheta is ultimately owned by Tokyo-listed conglomerate Noritsu. 'If this deal goes ahead, competition in the DJ market would all but die, driving up prices and quashing innovation,' says InMusic owner Jack O'Donnell. Though little-known at home, Auckland-based Serato (staff - 160 FY2023 revenue - $40.4m operating profit - $10.5m) dominates the global market for DJ software.

#SERATO SCRATCH LIVE SALE PLUS#

On July 12, Yokohama-based AlphaTheta - owner of the Pioneer DJ brand - said it entered an agreement to buy Serato for US$70 million ($113m) plus earn-outs, pending approvals. The developments come as the Overseas Investment Office (OIO) delays its decision for a second time and the Commerce Commission continues inquiries into the deal.

#SERATO SCRATCH LIVE SALE SOFTWARE#

In an unusual turn of events, a US company has raised concerns about a New Zealand software firm’s pending sale to a Japanese buyer, saying competition in the DJ hardware market would “all but die” if the deal gets the green light. Though little-known in NZ, Serato (staff - 160 FY2023 revenue - $40.4m) dominates the global market for DJ software.

Serato chief strategy officer Nick Maclaren (left) and CEO Young Ly.

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